Women Working and Living Life on the Edge

“What would you do if you weren't afraid?" —Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead

Life is truly lived when you push fear aside and step out on that edge.

We only get one life, but we have many chances every single day to show up and make a difference. We get to choose to experience life rather than watch it pass us by.

When you choose to stand out, you continuously grow and make everyone around you better for interacting with you.

This is what Red Shoes Living is all about. And Paige Cooper, a former employee of mine, is definitely standing out and living life on the edge.

Whenever I hear a story about a person who chooses to live her life in a way that stands out, I’m fascinated and impressed. I hope Paige’s story will do the same for you.

Paige attended a presentation I gave with a colleague when I was president of the tech company that has Red Shoes at the core of its culture. In a recent conversation with me, Paige shared that after she heard me speak she found herself thinking, “I could really work for this company”—a company that was passionate about their people and challenged them to stand out in how they work and live their lives.

Paige is a great example of a woman in technology who is making a real difference. She is incredibly committed to her work as a Technical Success Manager for InMoment and simply gets the job done in a way that stands out.

This might be where Red Shoes Living starts but it’s certainly not where it ends.

Red Shoes Culture Sparks Red Shoes Living

Paige decided to live her life this way as well. She is embarking on a travel adventure to hike the Grand Canyon TWICE—a total of 44 miles in two days—with her mother Lana and other Fundraising Gods and Goddesses. They will hike alongside and support Athenas, women who have survived medical or other traumatic challenges and seek to reach new athletic goals and achieve their adventurous dreams.

“I’m so excited to meet these women, personally hear their stories, and celebrate their accomplishments with them in this journey across the Grand Canyon. I am inspired by what the Project Athena Foundation does and this opportunity allows me to live my life in a Red Shoes way!” — Paige

Choose to Stand Out and Make a Difference

“Athenas are women who have endured, or are continuing to endure, a medical or traumatic setback and are ready to make their comeback!” – Robyn Benincasa, founder of Project Athena Foundation

Paige was introduced to the Project Athena Foundation by her mom.

Lana works at 3M in client experience and had Robyn Benincasa, founder of the Project Athena Foundation, speak at a company event. Robyn is also a 2014 CNN Hero, San Diego firefighter, 10-time Ironman finisher, World Champion adventure racer and three-time Guinness Endurance Paddling World Record holder. On top of it all, Robyn endured her own medical setback and has two bionic hips, the result of five total hip replacements!

During her presentation, Robyn mentioned that one of the six adventures offered to Athenas is to hike the Grand Canyon. Hiking the Grand Canyon had always been on Lana’s bucket list. With a little nudge from Robyn several weeks after her presentation, (an assumptive call, “I can’t wait to see you in August”) Lana signed up for the next scheduled Grand Canyon Rim2Rim2Rim trek and began her 16-week training program. At first, Paige was just a companion on the training hikes but soon realized that if she didn’t officially jump in to do this event, she would miss sharing this moment with her mom.

Paige explained that this journey allows her to do something that she loves with other people and give back at the same time, something that Robyn calls the 4 Cs—cool people, doing cool things, in cool places for a cool cause.

Paige and Lana will accompany two survivors, one of breast cancer and the other of thyroid cancer, and will work as a team to help each other reach the goal of tackling the 44 miles on the Grand Canyon trek.


Paige, from me to you, thanks for standing out in all that you do and thanks for making this world a better place. You have inspired many (probably more than you know) and I simply want to thank you! #grateful

If Paige has inspired you and you want to stand out as a God or Goddess or know someone who would be interested in becoming an Athena, please visit www.projectathena.org. Below is a direct link to Paige’s fundraising page: http://haku.ly/2b203d.

“So please ask yourself: What would I do if I weren't afraid? And then go do it." —Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead