Not all opportunities and adventures in life present themselves with the push of a button. They’re usually more subtle than that. But the concept behind Heineken’s Departure Roulette is a good one.
Although many of the people in this video probably had legitimate reasons for not taking Heineken up on their offer, it’s a good reminder to keep an open mind and be ready to embrace change at any given moment. Even if we don’t jump at every opportunity that comes our way, when we wear our red shoes and live life in that open frame of mind we invite opportunities and positive life experiences we wouldn’t think possible otherwise.
UPDATE: Here’s another great ad campaign recommended by Pat Ames from our operations team at Mindshare. It’s got a similar idea and is equally well done.