To my friends, colleagues and future clients

For 10 years, I’ve been honored to serve as president of InMoment, the top customer experience technology firm in the world.

And while our focus was always on the technology, customer experience is an inherently human endeavor.  Because of that, clients regularly asked us to advise them on the cultural side of the equation. And as the business value of great customer experience has become increasingly undeniable, the urgency around getting that aspect right has also grown.

Over the past few years I’ve invested more of my time, and passion, in this part of the business. Recently, InMoment and I announced a new partnership that will allow me to focus 100 percent of my time and energy toward helping organizations connect the operational side of customer experience with the human side, building cultures where employees, customers, and business thrive. We call this Red Shoes Living.

Red Shoes was a concept I originally created as an internal framework for the InMoment culture, and has been shared with hundreds of leading brands and leadership groups. In this new capacity, I will continue to present keynote presentation at conferences around the world. Also, I will continue to provide a framework for executive leadership training and organizational guidance to companies that want to create the “stand out” cultures and people so essential to customer experience, personal and business success.

For more information about how to bring Red Shoes Living to your team, please visit



Lonnie Mayne


Red Shoes Living


Owning and Extending the Customer Experience with Cheryl’s On 12th

A word of advice: Never pass up the opportunity to experience something done right—especially where food is involved. There is a lot to be learned from the things that get people buzzing—and one place that has been buzzing in my hometown of Portland, Oregon is a restaurant called Cheryl’s On 12th.

When the Spectacle Impacts the Professional

Matthew Jacobson of The Spectrum and Daily News just produced a story that’s running on the USA Today network. The article spotlights some larger-than-life pieces of my childhood and shares the Red Shoes message.

I’ll never forget the lessons I learned from my wonderful dad, and I hope, in reading this story, you will find inspiration and application from even the wildest or simplest experiences of your own life and relationships.

Read “From the Ring to the Real World”

Why the Hell Not?

Hey. I’ve been away for awhile, but man I’m ready to be back. To everyone who has voiced a desire to see more Red Shoes Living on this site, “Thank you.” The need for inspiration is incredibly constant; I know it’s something I need daily.

Of all the positive examples in my life, I specifically have my daughter, McKenzie, to thank for inspiring me to get back on here. I recently joined her little family for dinner, and a message she had written on her chalkboard instantly brought a stack of thoughts to my mind. On top of that stack was “getting back on the Red Shoes site.” (Just underneath it was “eating chocolate for breakfast.”)

Each and every thought followed the same pattern: something that I would love to do but just... can’t. Why? Well, that’s the wrong question. Look at McKenzie’s chalkboard with me and see if your own list doesn’t immediately spring to mind.

She and I had a good conversation that night, and I asked her to send me the story behind the message so I could share it. This is what she told me:

I try to keep our home a place of daily inspiration, motivation, and somewhere we can feel grounded. Placing quotes around our house is any easy way to give us simple reminders of positivity and encouragement. Our kitchen chalkboard is the last thing we see as we leave every day, so I try to put things on there to give us a last boost of motivation as we go to conquer our day.

At this time, I was drawn to this particular quote because I feel like, by nature, we are surrounded by information telling us that we can’t do certain things. Limits are set by the people we work for, people we love, people we don't know, and society as a whole. As a new mother, I have found myself focusing too much energy on the things I am no longer able to do, or perhaps the things I don't think I can now accomplish as a full-time mom.

It’s been a slight identity crisis. But as I start questioning why in fact “I can’t” do those things, I realize that I indeed can do anything I want. These limits we set, in reality, are non-existent, invisible insecurities that virtually have no meaning when we challenge them. It is so simple to shift the narrative from what we can’t do to what we can. Once you start, the possibilities really become endless.

I couldn’t agree more. For me, there’s simply no reason good enough for me to not be here. There’s no answer good enough to that powerful question.

I’m so glad I still see so many people living with this question in their hearts. I spend a lot of time with one such person: My CEO at InMoment, John Sperry. He’s a man who still believes he can fly. He still believes in the unknown, the untried, the unexplored, the possible impossible. It’s amazing how much new and exciting he finds in a world that thinks it’s all been done.

Today I’m joining him, I’m joining you, I’m joining McKenzie and many others in doing the same. Why the hell not?

“A Spirited Race Every Day”: Customer Is Key to Omnichannel Strategy

I wanted to introduce this article co-featuring VP of Customer Experience at Express Jim Kaniaris and me, but the article has a nice introduction in place already: “During his presentation, ‘Express on the Role of Customers in the Omni-Channel Strategy,’ presented at the Loyalty360 Engagement & Experience Expo held this week in Dallas, Jim Kaniaris, Vice President of Customer Experience at Express, and Lonnie Mayne, President of InMoment, discussed how the Express customer helps inform Express’s omni-channel strategy and focus on customer engagement and brand loyalty. And it boils down to one thing: A pair of red shoes.”

Check out the full article here. Or click the photo below. Mayne_Kaniaris_Stage

The Red Shoes Experience Condensed into a Single Napkin Doodle

After speaking at Mattress Firm’s 2014 BEDTalks in D.C. last month, they had William Warren of The Sketch Effect put together a killer little summary of my time on stage. I love it—and not just because he gave my face a bit of the “handsome news anchor” treatment. Of course I had to share it with you all. Red-Shoes-Experience_Sketchnotes_022214

I’ll be posting more soon from this amazing event, including a little more on the man, the myth, and the Red Shoes Award–winner: Johnny “SameDay” (sketched above).

Thad Forester: Mindshare’s RedShoes Award Recipient 2013

Thad Forester: Mindshare’s RedShoes Award Recipient 2013

At last month’s Mindshare Technologies Best Practices Conference, I had the honor, once again, of wrapping up the event by recognizing an outstanding individual who embodies the Red Shoes philosophy: A service hero with a humble heart and an important story of service. Thad Forester is the brother of Senior Airman Mark Forester, who was ... Read the full story