Red Shoes Moments: The London Attacks

Red Shoes Living was originally created as an internal mechanism for the InMoment company culture. It has now been shared with hundreds of companies and leadership groups, and in February of 2017 due to intense interest broke out of InMoment to become its own entity, helping companies develop “stand out” cultures and people essential to customer service and business success.

However, Red Shoe Living extends far beyond the confines of work. The principles cover much more than just building a winning team. When embraced as a lifestyle, the five pillars that are its core concepts change lives, encouraging individuals to be filled with awareness, gratitude, and respect and kindness. Everyone has their own story, and it is good in moments of both tragedy and triumph to shine a light on those who have put themselves out there to help and encourage others.

The recent attacks in London, while tragic, were filled with Red Shoes Moments. Here are just a few.

MP Tobias Ellwood gave mouth-to-mouth resuscitation in an attempt to revive PC Keith Palmer, the officer stabbed by the attacker. Ellwood had every reason to run to safety: police officers were instructing everyone to do so. Ellwood has suffered personal tragedy as well: his brother was killed in the 2002 Bali Bombing.

Photos showed the MP’s bloodied hands and face, after the former Army officer tried to apply pressure to the injured officer’s wounds.

Dr. Jeeves Wijesuriya, chairman of the junior doctors' committee at the British Medical Association, also rushed to the scene as events began to unfold. The doctor was addressing a regional BBC team nearby.

He was a part of the team that tried to save the lives of both the officer and the attacker. The police and first responders spent nearly an hour trying to revive them both. One died at the scene. The other died later at St. Mary’s Hospital. Wijesuriya truly went above and beyond.

Tony Davis from Gateshead was one of the first to reach PC Palmer. Though not formally trained in first aid, the boxing coach knew the basics, and put his raincoat under the officer’s wound, applying pressure to stop the blood.

A few moments after he arrived, MP Tobias Ellwood took over the attempt to resuscitate the officer. Although Davis told the BBC, “I am not brave, I am not a hero,” his rushing to the scene showed true compassion and bravery.

Dr. Tony Joy is a member of the London Air Ambulance team that landed in Parliament Square. At first, the team was given very little information. They thought they were responding to a road crash with 20 plus patients.

What they saw when they arrived on the scene was much different than what they expected, but a survey from the air told them it was a major traumatic event. The team worked an extremely long day, tending to the nearly 40 injured individuals. Their sacrifice is a true example of the resilience of the British People.

The National Health Services (NHS) Staff. Doctors, nurses, and medics from the nearby St. Thomas Hospital responded to the scene, and the administration called in extra manpower to help the injured and provide the extra medical care needed.

The entire staff went above and beyond to help those affected, and all of them displayed what it’s like to put Red Shoes culture into action. Theirs was truly a Red Shoes Moment.

The British people are resilient, and all over the country people posted signs, Tweeted, and showed their support not only for those injured and the first responders, but about themselves as well. "London is the greatest city in the world,” the Mayor’s office said. “We will never be cowed by terrorism. We stand together in the face of those who seek to harm us and destroy our way of life. We always have and we always will."

Lonnie Mayne: I’ve been a part of the British Citizens Awards for the last three years, and love to highlight those who truly stand out and do good in the world. I’ve walked through that gate, visited the House of Lords, and my heart went out to the British Citizens who put themselves out there for the good of others during these horrible events.

Red Shoes Moments are not about me or my company, but about the real people doing good in the world. It is an honor to stand with the British people and recognize a few of the many who did so much good on that day.

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