To my friends, colleagues and future clients

For 10 years, I’ve been honored to serve as president of InMoment, the top customer experience technology firm in the world.

And while our focus was always on the technology, customer experience is an inherently human endeavor.  Because of that, clients regularly asked us to advise them on the cultural side of the equation. And as the business value of great customer experience has become increasingly undeniable, the urgency around getting that aspect right has also grown.

Over the past few years I’ve invested more of my time, and passion, in this part of the business. Recently, InMoment and I announced a new partnership that will allow me to focus 100 percent of my time and energy toward helping organizations connect the operational side of customer experience with the human side, building cultures where employees, customers, and business thrive. We call this Red Shoes Living.

Red Shoes was a concept I originally created as an internal framework for the InMoment culture, and has been shared with hundreds of leading brands and leadership groups. In this new capacity, I will continue to present keynote presentation at conferences around the world. Also, I will continue to provide a framework for executive leadership training and organizational guidance to companies that want to create the “stand out” cultures and people so essential to customer experience, personal and business success.

For more information about how to bring Red Shoes Living to your team, please visit



Lonnie Mayne


Red Shoes Living